When Columbia hosts the 2019 NCAA Men’s Basketball Tournament Regionals next March, that could bring 20,000-25,000 visitors to town and generate a potential $9 million economic impact. Scott Powers, executive director of Experience Columbia SC Sports, is working alongside the University of South Carolina to make that experience welcoming, user-friendly and enjoyable for players, coaches, media and fans. Powers (shown at left with Rotarian Alex Serkes) was Capital Rotary’s Sept. 19 guest speaker. He said the event – to be held March 22-24, 2019 at Colonial Life Arena – is the first time Columbia has been an NCAA Regionals host since 1970. The eight college teams slated to compete in first and second round games won’t be announced until March 17. How well the tournament draws will be influenced by which teams will be playing, where they’ll be traveling from, each team’s fan base and their fans’ willingness to travel. Powers is encouraging the Midlands to get involved by offering community events, fun things to do while in town and food/drink specials. “All eyes will be on Columbia to determine whether we will be selected to host again,” he said. Powers has been Experience Columbia SC Sports director since 2004. He’s a USC graduate, a Leadership Columbia gradate and a founding member of the South Carolina Sports Alliance.
Sep 192018